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CAWG Identity Certificates

Establish your brand: organization, individual, and agentic identity with CAWG.
Published October 28, 2026

CAWG supplies the identity layer in C2PA: while C2PA covers hardware and software, CAWG covers organizations, individuals, and (potentially) agents. Use it alongside C2PA to assert anything related to brand trust, attribution, licensing, and ownership.

Choose your CAWG certificate:

  • Organization

    Recommended

    from $25 /mo

    Verified identity for your organization or brand.

  • Individual

    Custom

    Verified identity for individuals, through enterprise reselling.

Obtaining a CAWG Certificate

As of October 2026, the two major providers of CAWG interim certificates for organizations are Trufo and SSL.com. The steps are:

  1. Make sure you understand C2PA. If you are using Trufo’s C2PA signing services, you can add your CAWG identity easily. However, most C2PA Generator Products do not support this sort of “plug-and-play” functionality with CAWG, so if you are not using Trufo for C2PA signing, you would need to create your own C2PA Generator Product to use your CAWG identity properly.
  2. Create an account at app.trufo.ai. You will be asked to create or join an organization; you can always transfer ownership or switch organizations later. MFA is required for certificates.
  3. Navigate to the CAWG Certificates page and purchase a CAWG certificate. You will be asked to complete the validation process, which typically requires a phone callback and general legal verification.
  4. Request your certificates via the Trufo API, or start using your CAWG identity with Trufo’s signing services immediately.
from trufo import generate_keypair, request_cawg_interim_cert
from trufo.api.session import TrufoSession
from trufo.crypt.algorithms import SigningAlgorithm
from trufo.util.credentials import TrufoAPIKey, load_api_key

session = TrufoSession()
session.init_session(api_key=load_api_key(TrufoAPIKey.TRUFO_API))

leaf_private_pem, _ = generate_keypair(SigningAlgorithm.ES256)

cert_chain_pem = request_cawg_interim_cert(
    client=session,
    private_key_signer=leaf_private_pem,
    validity_days=366,
)

The current recommendation is that you should experiment with adding organizational CAWG to your C2PA implementations since it will be a key component of the ecosystem (many news media organizations plan to do so soon), but you should be aware that CAWG will likely not reach a “mature” state until Q1 2027.

What does “interim” mean?

The CAWG standard is not yet as mature as C2PA, due to the complexities of identity, so the “interim” phase serves to enable usage of the standard while it is still in development. Similar to C2PA, which operated with an “interim” trust list in 2025 before transitioning to production deployments via the Conformance Program in 2026, CAWG provides an “interim” trust model. The anticipated sunset date of the “interim” period for CAWG is 31 March 2027.

Can I resell CAWG certificates?

Yes, but the various validation processes (OV, IV, SV, etc.) must go through Trufo in order to be compliant. For this, Trufo provides APIs for easy programmatic integration, as well as pricing that scales with the number of identities. Larger platforms can explore custom enterprise solutions with Trufo, starting at $100,000 per year.

How Does CAWG Work?

From a technical standpoint, CAWG is a collection of special assertions within C2PA, alongside the standard C2PA assertions and custom-domain assertions. There are a number of CAWG assertions:

cawg.identity

Binds a verified identity, such as an organization, to the content.
v1.3

cawg.metadata

Carries metadata from standards such as XMP, IPTC and Exif.
v1.1

cawg.training-mining

States whether the content may be used for data mining or AI/ML training.
v1.1

The main one, cawg.identity, carries a CAWG certificate (or other verifiable credential) to demonstrate identity, along with a digital signature that secures a chosen subset of the assertions in the C2PA manifest as being attested to by the CAWG identity holder. For example, a news photo signed with both C2PA and CAWG could carry the following information:

EXAMPLE · image.jpgC2PACAWGC2PA claim signaturec2pa.actionsdevicetimestampcawg.identitycawg.metadatac2pa.created (digitalCapture)Sony α1 II2027-01-01 00:00 UTCpublished by the BBC(an IPTC Verified News Publisher)licensed under CC BY-NC-SA 4.0

Just like a C2PA claim, under best practices the cawg.identity assertion will include a timestamp and an OCSP response. Various elements of ToIP’s TRQP (Trust Registry Query Protocol) may be used to establish further verifiable credentials associated with the identity, such as whether a publisher is an IPTC Verified News Publisher (though it is still TBD whether TRQP will be used for this specific credential).

What are the privacy concerns around CAWG?

As with all content provenance information, it is important for the ecosystem that information is added voluntarily, and that the user is aware of what information is being added. This is especially the case when sensitive identity information is involved. For example, if the identity (via CAWG) and location (via C2PA) of a journalist reporting in an active region of conflict is inadvertently exposed, the consequences could be severe.

Do validators read CAWG?

The validators from Adobe, IPTC, and Trufo will read CAWG. CAWG support is expected to grow quickly in 2027 once CAWG exits the “interim” phase and becomes mature.

Recent Developments

  1. The initial draft of the CAWG Certificate Policy has been published at cawg.io/certificate-policy/1.0-draft. While many sections are still in development, the document suggests that CAWG will likely borrow the proven validation processes established by S/MIME (IV/OV/SV) and SSL (DV) certificates, but (like C2PA) will maintain a new governed trust list and a new EKU OID.

  2. The IPTC has published a first edition of its C2PA/CAWG implementation guide for news publishers. The news media industry has been a key driver and supporter of publisher identity through CAWG in C2PA, and the first production uses of publisher identity should appear early next year once CAWG and IPTC-VNP reach maturity.

  3. The CAWG interim trust model now includes the DocumentSigning, S/MIME-Mozilla and IPTC-VNP (Verified News Publisher) programs. Because CAWG will likely move to a new trust model in the near future, Trufo will continue issuing DocumentSigning certificates (and IPTC-VNP where appropriate). At that point (likely early Q1 of 2027), Trufo will migrate all existing CAWG customers to the mature CAWG certificates.

Frequently Asked Questions

CAWG is creating a new X.509 certificate specification, which will be the primary certificates in use starting from 2027. We recommend that existing CAWG interim users ensure that their certificates are transitioned over when that time comes. For existing Trufo customers, this transition will be handled automatically (customers will still need to trigger a standard rotation/renewal).
CAWG stands for the Creator Assertions Working Group.
Most major news media outlets are using or planning to use CAWG.
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