Announcements
Trufo Joins the IPTC
Bringing content provenance services to the news media industry.
The Trufo Team · September 30, 2024
Trufo is excited to join the International Press Telecommunications Council (IPTC), the global technical standards body for news media.
The C2PA was originally formed in large part by news media organizations (and Adobe), with the BBC and the New York Times both being important early contributors. Now, with the formation of the C2PA, the news media work (with C2PA) has moved to the IPTC. This is a key priority within the news media industry.
Trufo is excited to join the IPTC as a new technical member, and will focus on the development and deployment of production workflows with C2PA in conjunction with major news media organizations.