Trufo Joins the C2PA

Trufo has joined the Coalition for Content Provenance and Authenticity (C2PA), as well as the Content Authenticity Initiative (CAI). The goal of the C2PA is to establish a proper specification for interoperable content provenance. Now, with the support of leading technology companies like Google and OpenAI, the work can begin in earnest.

The C2PA specification comprises three main parts: the standardized metadata schema, the public trust infrastructure, and the guidelines for auxiliary (but essential) features such as watermarks and security.

Trufo brings to the C2PA a team of experienced technical researchers who understand cryptography and watermarking intimately.